Verlo Mattress franchise: cost, fees and total investment
Short answer: The Verlo Mattress franchise fee is $50,000 and the total initial investment ranges from $320,975 to $695,593, with about $85,000 in liquid cash required, based on franchise disclosure data compiled in October 2026. Confirm current figures in Items 5 and 7 of the Verlo Mattress FDD.
What are the Verlo Mattress franchise fees and investment?
The Verlo Mattress franchise requires a franchise fee of $50,000 and a total initial investment of $320,975 to $695,593. The franchise fee is one line inside the total investment, which also covers location, equipment, opening inventory and working capital.
| Franchise fee (FDD Item 5) | $50,000 |
|---|---|
| Total initial investment (FDD Item 7) | $320,975 to $695,593 |
| Minimum liquid cash | $85,000 |
| US locations | 42 |
| Industry | Retail |
| Headquarters | Milwaukee, Wisconsin |
| Founded | 1958 |
| Franchising since | 1989 |
How does the Verlo Mattress investment compare with other retail franchises?
Verlo Mattress's minimum investment of $320,975 is above the median minimum investment of $159,700 across the 223 retail franchises in the SelectFranchiseList database. 44 of the other 222 brands in this industry start at a higher investment. Its franchise fee starting at $50,000 compares with an industry median of $30,000.
By minimum investment, Verlo Mattress belongs with franchises from $250,000 to $500,000.
What should you verify in the Verlo Mattress FDD?
Verify six parts of the Verlo Mattress Franchise Disclosure Document before you sign, because figures change with every annual FDD:
- Item 5 and Item 6: the current franchise fee, royalty, marketing fund and technology fees.
- Item 7: the full investment range by expense line, including working capital.
- Item 19: whether Verlo Mattress discloses financial performance data, and which units it covers.
- Item 20: openings, closures and transfers, plus contacts for current and former franchisees.
- Item 21: the franchisor's audited financial statements.
- Item 12: whether your territory is protected.
The full list of Items is in the FDD guide. You must receive the FDD at least 14 calendar days before you sign a binding agreement or pay any money.
Which franchises are similar to Verlo Mattress?
These retail franchises have the closest minimum investment to Verlo Mattress:
| Franchise | Franchise fee | Total investment |
|---|---|---|
| Style Encore | $25,000 | $322,700 to $449,000 |
| Smoker's Destiny Smoke Shop | $40,000 | $322,750 to $583,750 |
| Scout & Molly's | $60,000 | $319,000 to $388,000 |
| Vegas Discount Nutrition | $45,000 | $326,000 to $596,000 |
| Kid to Kid | $25,000 | $326,502 to $587,302 |
See every brand in retail franchises.
Frequently asked questions
How much does a Verlo Mattress franchise cost?
The total initial investment for a Verlo Mattress franchise ranges from $320,975 to $695,593, including a franchise fee of $50,000, according to franchise disclosure data compiled in October 2026. The exact amount depends on location, build-out and working capital, as shown in Item 7 of the FDD.
How much cash do you need to open a Verlo Mattress franchise?
Verlo Mattress lists a minimum of about $85,000 in liquid cash. Lenders usually finance part of the remaining investment, and the franchisor confirms its capital requirements during qualification.
How many Verlo Mattress locations are there?
Verlo Mattress reported 42 US locations in the data compiled in October 2026. Item 20 of the FDD shows openings, closures and transfers for the last three years.
How long has Verlo Mattress been franchising?
Verlo Mattress started offering franchises in 1989 after the company was founded in 1958.
Figures are compiled from franchise disclosure data and public franchise listings as of October 2026 and may have changed. Verlo Mattress and its trademarks belong to their owner; SelectFranchiseList is not affiliated with or endorsed by Verlo Mattress. This page is not an offer to sell a franchise. Only the franchisor's current FDD is authoritative.