Fleet Feet franchise: cost, fees and total investment
Short answer: The Fleet Feet franchise fee is $22,500 to $45,000 and the total initial investment ranges from $228,500 to $545,000, with about $60,000 in liquid cash required, based on franchise disclosure data compiled in October 2026. Confirm current figures in Items 5 and 7 of the Fleet Feet FDD.
What are the Fleet Feet franchise fees and investment?
The Fleet Feet franchise requires a franchise fee of $22,500 to $45,000 and a total initial investment of $228,500 to $545,000. The franchise fee is one line inside the total investment, which also covers location, equipment, opening inventory and working capital.
| Franchise fee (FDD Item 5) | $22,500 to $45,000 |
|---|---|
| Total initial investment (FDD Item 7) | $228,500 to $545,000 |
| Minimum liquid cash | $60,000 |
| US locations | 275 |
| Industry | Retail |
| Headquarters | Carrboro, North Carolina |
| Founded | 2002 |
| Franchising since | 2002 |
How does the Fleet Feet investment compare with other retail franchises?
Fleet Feet's minimum investment of $228,500 is above the median minimum investment of $159,700 across the 223 retail franchises in the SelectFranchiseList database. 71 of the other 222 brands in this industry start at a higher investment. Its franchise fee starting at $22,500 compares with an industry median of $30,000.
By minimum investment, Fleet Feet belongs with franchises from $100,000 to $250,000.
What should you verify in the Fleet Feet FDD?
Verify six parts of the Fleet Feet Franchise Disclosure Document before you sign, because figures change with every annual FDD:
- Item 5 and Item 6: the current franchise fee, royalty, marketing fund and technology fees.
- Item 7: the full investment range by expense line, including working capital.
- Item 19: whether Fleet Feet discloses financial performance data, and which units it covers.
- Item 20: openings, closures and transfers, plus contacts for current and former franchisees.
- Item 21: the franchisor's audited financial statements.
- Item 12: whether your territory is protected.
The full list of Items is in the FDD guide. You must receive the FDD at least 14 calendar days before you sign a binding agreement or pay any money.
Which franchises are similar to Fleet Feet?
These retail franchises have the closest minimum investment to Fleet Feet:
| Franchise | Franchise fee | Total investment |
|---|---|---|
| INS Markets | $30,000 | $228,500 to $306,500 |
| Carre D'Artistes | $35,000 | $228,300 to $548,500 |
| Flowerama | $17,500 to $35,000 | $227,000 to $1,169,000 |
| Winestyles Tasting Station | $25,000 | $230,500 to $475,500 |
| Bearfruit Boutique | $40,000 | $231,200 to $515,000 |
See every brand in retail franchises.
Frequently asked questions
How much does a Fleet Feet franchise cost?
The total initial investment for a Fleet Feet franchise ranges from $228,500 to $545,000, including a franchise fee of $22,500 to $45,000, according to franchise disclosure data compiled in October 2026. The exact amount depends on location, build-out and working capital, as shown in Item 7 of the FDD.
How much cash do you need to open a Fleet Feet franchise?
Fleet Feet lists a minimum of about $60,000 in liquid cash. Lenders usually finance part of the remaining investment, and the franchisor confirms its capital requirements during qualification.
How many Fleet Feet locations are there?
Fleet Feet reported 275 US locations in the data compiled in October 2026. Item 20 of the FDD shows openings, closures and transfers for the last three years.
How long has Fleet Feet been franchising?
Fleet Feet started offering franchises in 2002 after the company was founded in 2002.
Figures are compiled from franchise disclosure data and public franchise listings as of October 2026 and may have changed. Fleet Feet and its trademarks belong to their owner; SelectFranchiseList is not affiliated with or endorsed by Fleet Feet. This page is not an offer to sell a franchise. Only the franchisor's current FDD is authoritative.