The Exercise Coach franchise: cost, fees and total investment
Short answer: The The Exercise Coach franchise fee is $49,500 and the total initial investment ranges from $259,840 to $389,970, with about $60,000 in liquid cash required, based on franchise disclosure data compiled in October 2026. Confirm current figures in Items 5 and 7 of the The Exercise Coach FDD.
What are the The Exercise Coach franchise fees and investment?
The The Exercise Coach franchise requires a franchise fee of $49,500 and a total initial investment of $259,840 to $389,970. The franchise fee is one line inside the total investment, which also covers location, equipment, opening inventory and working capital.
| Franchise fee (FDD Item 5) | $49,500 |
|---|---|
| Total initial investment (FDD Item 7) | $259,840 to $389,970 |
| Minimum liquid cash | $60,000 |
| US locations | 215 |
| Industry | Fitness (Boutique) |
| Headquarters | Lake Zurich, Illinois |
| Founded | 2009 |
| Franchising since | 2011 |
How does the The Exercise Coach investment compare with other fitness franchises?
The Exercise Coach's minimum investment of $259,840 is above the median minimum investment of $202,548 across the 260 fitness franchises in the SelectFranchiseList database. 108 of the other 259 brands in this industry start at a higher investment. Its franchise fee starting at $49,500 compares with an industry median of $42,500.
By minimum investment, The Exercise Coach belongs with franchises from $250,000 to $500,000.
What should you verify in the The Exercise Coach FDD?
Verify six parts of the The Exercise Coach Franchise Disclosure Document before you sign, because figures change with every annual FDD:
- Item 5 and Item 6: the current franchise fee, royalty, marketing fund and technology fees.
- Item 7: the full investment range by expense line, including working capital.
- Item 19: whether The Exercise Coach discloses financial performance data, and which units it covers.
- Item 20: openings, closures and transfers, plus contacts for current and former franchisees.
- Item 21: the franchisor's audited financial statements.
- Item 12: whether your territory is protected.
The full list of Items is in the FDD guide. You must receive the FDD at least 14 calendar days before you sign a binding agreement or pay any money.
Which franchises are similar to The Exercise Coach?
These fitness franchises have the closest minimum investment to The Exercise Coach:
| Franchise | Franchise fee | Total investment |
|---|---|---|
| Welcyon | $20,000 to $30,000 | $259,100 to $363,000 |
| Augment | $5,000 to $39,000 | $263,300 to $957,000 |
| Body20 Studio | $65,000 | $265,512 to $427,833 |
| Cityrow | $49,500 | $253,843 to $460,074 |
| ISI Elite Training | $60,000 | $266,000 to $645,000 |
See every brand in fitness franchises.
Frequently asked questions
How much does a The Exercise Coach franchise cost?
The total initial investment for a The Exercise Coach franchise ranges from $259,840 to $389,970, including a franchise fee of $49,500, according to franchise disclosure data compiled in October 2026. The exact amount depends on location, build-out and working capital, as shown in Item 7 of the FDD.
How much cash do you need to open a The Exercise Coach franchise?
The Exercise Coach lists a minimum of about $60,000 in liquid cash. Lenders usually finance part of the remaining investment, and the franchisor confirms its capital requirements during qualification.
How many The Exercise Coach locations are there?
The Exercise Coach reported 215 US locations in the data compiled in October 2026. Item 20 of the FDD shows openings, closures and transfers for the last three years.
How long has The Exercise Coach been franchising?
The Exercise Coach started offering franchises in 2011 after the company was founded in 2009.
Figures are compiled from franchise disclosure data and public franchise listings as of October 2026 and may have changed. The Exercise Coach and its trademarks belong to their owner; SelectFranchiseList is not affiliated with or endorsed by The Exercise Coach. This page is not an offer to sell a franchise. Only the franchisor's current FDD is authoritative.