Set The Stage franchise: cost, fees and total investment
Short answer: The Set The Stage franchise fee is $59,500 and the total initial investment ranges from $190,320 to $237,825, with about $40,000 in liquid cash required, based on franchise disclosure data compiled in October 2026. Confirm current figures in Items 5 and 7 of the Set The Stage FDD.
What are the Set The Stage franchise fees and investment?
The Set The Stage franchise requires a franchise fee of $59,500 and a total initial investment of $190,320 to $237,825. The franchise fee is one line inside the total investment, which also covers location, equipment, opening inventory and working capital.
| Franchise fee (FDD Item 5) | $59,500 |
|---|---|
| Total initial investment (FDD Item 7) | $190,320 to $237,825 |
| Minimum liquid cash | $40,000 |
| US locations | 24 |
| Industry | Real Estate |
| Headquarters | South Jordan, Utah |
| Founded | 2013 |
| Franchising since | 2022 |
How does the Set The Stage investment compare with other real estate franchises?
Set The Stage's minimum investment of $190,320 is above the median minimum investment of $97,161 across the 116 real estate franchises in the SelectFranchiseList database. 32 of the other 115 brands in this industry start at a higher investment. Its franchise fee starting at $59,500 compares with an industry median of $34,750.
By minimum investment, Set The Stage belongs with franchises from $100,000 to $250,000.
What should you verify in the Set The Stage FDD?
Verify six parts of the Set The Stage Franchise Disclosure Document before you sign, because figures change with every annual FDD:
- Item 5 and Item 6: the current franchise fee, royalty, marketing fund and technology fees.
- Item 7: the full investment range by expense line, including working capital.
- Item 19: whether Set The Stage discloses financial performance data, and which units it covers.
- Item 20: openings, closures and transfers, plus contacts for current and former franchisees.
- Item 21: the franchisor's audited financial statements.
- Item 12: whether your territory is protected.
The full list of Items is in the FDD guide. You must receive the FDD at least 14 calendar days before you sign a binding agreement or pay any money.
Which franchises are similar to Set The Stage?
These real estate franchises have the closest minimum investment to Set The Stage:
| Franchise | Franchise fee | Total investment |
|---|---|---|
| Office Evolution | $49,500 | $193,000 to $2,178,000 |
| Keller Williams Realty | $35,000 | $182,430 to $335,697 |
| The Condo Buyers | $45,000 | $177,600 to $256,200 |
| Commercial Investors Group | $100,000 | $177,000 to $297,500 |
| Engel & Volkers | $35,000 | $176,690 to $423,592 |
See every brand in real estate franchises.
Frequently asked questions
How much does a Set The Stage franchise cost?
The total initial investment for a Set The Stage franchise ranges from $190,320 to $237,825, including a franchise fee of $59,500, according to franchise disclosure data compiled in October 2026. The exact amount depends on location, build-out and working capital, as shown in Item 7 of the FDD.
How much cash do you need to open a Set The Stage franchise?
Set The Stage lists a minimum of about $40,000 in liquid cash. Lenders usually finance part of the remaining investment, and the franchisor confirms its capital requirements during qualification.
How many Set The Stage locations are there?
Set The Stage reported 24 US locations in the data compiled in October 2026. Item 20 of the FDD shows openings, closures and transfers for the last three years.
How long has Set The Stage been franchising?
Set The Stage started offering franchises in 2022 after the company was founded in 2013.
Figures are compiled from franchise disclosure data and public franchise listings as of October 2026 and may have changed. Set The Stage and its trademarks belong to their owner; SelectFranchiseList is not affiliated with or endorsed by Set The Stage. This page is not an offer to sell a franchise. Only the franchisor's current FDD is authoritative.