Natural Awakenings franchise: cost, fees and total investment
Short answer: The Natural Awakenings franchise fee is $49,500 and the total initial investment ranges from $59,550 to $86,275, with about $15,000 in liquid cash required, based on franchise disclosure data compiled in October 2026. Confirm current figures in Items 5 and 7 of the Natural Awakenings FDD.
What are the Natural Awakenings franchise fees and investment?
The Natural Awakenings franchise requires a franchise fee of $49,500 and a total initial investment of $59,550 to $86,275. The franchise fee is one line inside the total investment, which also covers location, equipment, opening inventory and working capital.
| Franchise fee (FDD Item 5) | $49,500 |
|---|---|
| Total initial investment (FDD Item 7) | $59,550 to $86,275 |
| Minimum liquid cash | $15,000 |
| US locations | 47 |
| Industry | Business Services |
| Headquarters | Bedminster, New Jersey |
| Founded | 1993 |
| Franchising since | 1993 |
How does the Natural Awakenings investment compare with other business services franchises?
Natural Awakenings's minimum investment of $59,550 is at or below the median minimum investment of $67,093 across the 220 business services franchises in the SelectFranchiseList database. 131 of the other 219 brands in this industry start at a higher investment. Its franchise fee starting at $49,500 compares with an industry median of $35,000.
What should you verify in the Natural Awakenings FDD?
Verify six parts of the Natural Awakenings Franchise Disclosure Document before you sign, because figures change with every annual FDD:
- Item 5 and Item 6: the current franchise fee, royalty, marketing fund and technology fees.
- Item 7: the full investment range by expense line, including working capital.
- Item 19: whether Natural Awakenings discloses financial performance data, and which units it covers.
- Item 20: openings, closures and transfers, plus contacts for current and former franchisees.
- Item 21: the franchisor's audited financial statements.
- Item 12: whether your territory is protected.
The full list of Items is in the FDD guide. You must receive the FDD at least 14 calendar days before you sign a binding agreement or pay any money.
Which franchises are similar to Natural Awakenings?
These business services franchises have the closest minimum investment to Natural Awakenings:
| Franchise | Franchise fee | Total investment |
|---|---|---|
| Neighbors Choice | $35,000 | $59,500 to $83,550 |
| Gecko Executive Hospitality | $40,000 to $50,000 | $59,249 to $85,185 |
| Atax | $35,000 | $59,150 to $79,000 |
| MONstore | $50,000 | $60,105 to $74,150 |
| Fairway Divorce Solutions | $20,000 to $25,000 | $60,250 to $196,150 |
See every brand in business services franchises.
Frequently asked questions
How much does a Natural Awakenings franchise cost?
The total initial investment for a Natural Awakenings franchise ranges from $59,550 to $86,275, including a franchise fee of $49,500, according to franchise disclosure data compiled in October 2026. The exact amount depends on location, build-out and working capital, as shown in Item 7 of the FDD.
How much cash do you need to open a Natural Awakenings franchise?
Natural Awakenings lists a minimum of about $15,000 in liquid cash. Lenders usually finance part of the remaining investment, and the franchisor confirms its capital requirements during qualification.
How many Natural Awakenings locations are there?
Natural Awakenings reported 47 US locations in the data compiled in October 2026. Item 20 of the FDD shows openings, closures and transfers for the last three years.
How long has Natural Awakenings been franchising?
Natural Awakenings started offering franchises in 1993 after the company was founded in 1993.
Figures are compiled from franchise disclosure data and public franchise listings as of October 2026 and may have changed. Natural Awakenings and its trademarks belong to their owner; SelectFranchiseList is not affiliated with or endorsed by Natural Awakenings. This page is not an offer to sell a franchise. Only the franchisor's current FDD is authoritative.