Motto by Hilton franchise: cost, fees and total investment
Short answer: The Motto by Hilton franchise fee is $100,000 and the total initial investment ranges from $19,235,559 to $90,960,697, with about $7,435,000 in liquid cash required, based on franchise disclosure data compiled in October 2026. Confirm current figures in Items 5 and 7 of the Motto by Hilton FDD.
What are the Motto by Hilton franchise fees and investment?
The Motto by Hilton franchise requires a franchise fee of $100,000 and a total initial investment of $19,235,559 to $90,960,697. The franchise fee is one line inside the total investment, which also covers location, equipment, opening inventory and working capital.
| Franchise fee (FDD Item 5) | $100,000 |
|---|---|
| Total initial investment (FDD Item 7) | $19,235,559 to $90,960,697 |
| Minimum liquid cash | $7,435,000 |
| US locations | 5 |
| Industry | Hotels & Travel (Hotels & Lodging) |
| Headquarters | McLean, Virginia |
| Founded | 2007 |
| Franchising since | 2018 |
How does the Motto by Hilton investment compare with other hotels & travel franchises?
Motto by Hilton's minimum investment of $19,235,559 is above the median minimum investment of $7,607,385 across the 195 hotels & travel franchises in the SelectFranchiseList database. 41 of the other 194 brands in this industry start at a higher investment. Its franchise fee starting at $100,000 compares with an industry median of $50,000.
By minimum investment, Motto by Hilton belongs with franchises over $500,000.
What should you verify in the Motto by Hilton FDD?
Verify six parts of the Motto by Hilton Franchise Disclosure Document before you sign, because figures change with every annual FDD:
- Item 5 and Item 6: the current franchise fee, royalty, marketing fund and technology fees.
- Item 7: the full investment range by expense line, including working capital.
- Item 19: whether Motto by Hilton discloses financial performance data, and which units it covers.
- Item 20: openings, closures and transfers, plus contacts for current and former franchisees.
- Item 21: the franchisor's audited financial statements.
- Item 12: whether your territory is protected.
The full list of Items is in the FDD guide. You must receive the FDD at least 14 calendar days before you sign a binding agreement or pay any money.
Which franchises are similar to Motto by Hilton?
These hotels & travel franchises have the closest minimum investment to Motto by Hilton:
| Franchise | Franchise fee | Total investment |
|---|---|---|
| Staybridge Suites | $75,000 | $19,796,651 to $29,883,100 |
| Tryp by Wyndham | $52,500 | $18,611,868 to $32,448,618 |
| WaterWalk | $75,000 | $19,860,979 to $27,008,153 |
| Hyatt House | $75,000 to $150,000 | $20,168,455 to $57,134,018 |
| Ac Hotels By Marriott | $90,000 to $115,000 | $18,188,010 to $59,042,010 |
See every brand in hotels & travel franchises.
Frequently asked questions
How much does a Motto by Hilton franchise cost?
The total initial investment for a Motto by Hilton franchise ranges from $19,235,559 to $90,960,697, including a franchise fee of $100,000, according to franchise disclosure data compiled in October 2026. The exact amount depends on location, build-out and working capital, as shown in Item 7 of the FDD.
How much cash do you need to open a Motto by Hilton franchise?
Motto by Hilton lists a minimum of about $7,435,000 in liquid cash. Lenders usually finance part of the remaining investment, and the franchisor confirms its capital requirements during qualification.
How many Motto by Hilton locations are there?
Motto by Hilton reported 5 US locations in the data compiled in October 2026. Item 20 of the FDD shows openings, closures and transfers for the last three years.
How long has Motto by Hilton been franchising?
Motto by Hilton started offering franchises in 2018 after the company was founded in 2007.
Figures are compiled from franchise disclosure data and public franchise listings as of October 2026 and may have changed. Motto by Hilton and its trademarks belong to their owner; SelectFranchiseList is not affiliated with or endorsed by Motto by Hilton. This page is not an offer to sell a franchise. Only the franchisor's current FDD is authoritative.