Marriott franchise: cost, fees and total investment
Short answer: The Marriott franchise fee is $120,000 and the total initial investment ranges from $93,910,590 to $168,938,990, with about $22,535,000 in liquid cash required, based on franchise disclosure data compiled in October 2026. Confirm current figures in Items 5 and 7 of the Marriott FDD.
What are the Marriott franchise fees and investment?
The Marriott franchise requires a franchise fee of $120,000 and a total initial investment of $93,910,590 to $168,938,990. The franchise fee is one line inside the total investment, which also covers location, equipment, opening inventory and working capital.
| Franchise fee (FDD Item 5) | $120,000 |
|---|---|
| Total initial investment (FDD Item 7) | $93,910,590 to $168,938,990 |
| Minimum liquid cash | $22,535,000 |
| US locations | 368 |
| Industry | Hotels & Travel (Hotels & Lodging) |
| Headquarters | Bethesda, Maryland |
| Founded | 1997 |
| Franchising since | 2015 |
How does the Marriott investment compare with other hotels & travel franchises?
Marriott's minimum investment of $93,910,590 is above the median minimum investment of $7,607,385 across the 195 hotels & travel franchises in the SelectFranchiseList database. 6 of the other 194 brands in this industry start at a higher investment. Its franchise fee starting at $120,000 compares with an industry median of $50,000.
By minimum investment, Marriott belongs with franchises over $500,000.
What should you verify in the Marriott FDD?
Verify six parts of the Marriott Franchise Disclosure Document before you sign, because figures change with every annual FDD:
- Item 5 and Item 6: the current franchise fee, royalty, marketing fund and technology fees.
- Item 7: the full investment range by expense line, including working capital.
- Item 19: whether Marriott discloses financial performance data, and which units it covers.
- Item 20: openings, closures and transfers, plus contacts for current and former franchisees.
- Item 21: the franchisor's audited financial statements.
- Item 12: whether your territory is protected.
The full list of Items is in the FDD guide. You must receive the FDD at least 14 calendar days before you sign a binding agreement or pay any money.
Which franchises are similar to Marriott?
These hotels & travel franchises have the closest minimum investment to Marriott:
| Franchise | Franchise fee | Total investment |
|---|---|---|
| JW Marriott | $120,000 | $95,892,590 to $239,254,490 |
| Westin Resort Hotel | $100,000 | $90,658,740 to $147,839,140 |
| Renaissance Hotels | $120,000 | $102,148,840 to $166,210,240 |
| Le Meridien | $100,000 | $84,358,740 to $138,214,140 |
| InterContinental Hotels & Resorts | $150,000 | $106,798,100 to $153,088,452 |
See every brand in hotels & travel franchises.
Frequently asked questions
How much does a Marriott franchise cost?
The total initial investment for a Marriott franchise ranges from $93,910,590 to $168,938,990, including a franchise fee of $120,000, according to franchise disclosure data compiled in October 2026. The exact amount depends on location, build-out and working capital, as shown in Item 7 of the FDD.
How much cash do you need to open a Marriott franchise?
Marriott lists a minimum of about $22,535,000 in liquid cash. Lenders usually finance part of the remaining investment, and the franchisor confirms its capital requirements during qualification.
How many Marriott locations are there?
Marriott reported 368 US locations in the data compiled in October 2026. Item 20 of the FDD shows openings, closures and transfers for the last three years.
How long has Marriott been franchising?
Marriott started offering franchises in 2015 after the company was founded in 1997.
Figures are compiled from franchise disclosure data and public franchise listings as of October 2026 and may have changed. Marriott and its trademarks belong to their owner; SelectFranchiseList is not affiliated with or endorsed by Marriott. This page is not an offer to sell a franchise. Only the franchisor's current FDD is authoritative.