Just Play franchise: cost, fees and total investment
Short answer: The Just Play franchise fee is $45,000 and the total initial investment ranges from $705,250 to $970,500, with about $155,000 in liquid cash required, based on franchise disclosure data compiled in October 2026. Confirm current figures in Items 5 and 7 of the Just Play FDD.
What are the Just Play franchise fees and investment?
The Just Play franchise requires a franchise fee of $45,000 and a total initial investment of $705,250 to $970,500. The franchise fee is one line inside the total investment, which also covers location, equipment, opening inventory and working capital.
| Franchise fee (FDD Item 5) | $45,000 |
|---|---|
| Total initial investment (FDD Item 7) | $705,250 to $970,500 |
| Minimum liquid cash | $155,000 |
| US locations | 2 |
| Industry | Fitness (Sports) |
| Headquarters | Austin, Texas |
| Founded | 2015 |
| Franchising since | 2024 |
How does the Just Play investment compare with other fitness franchises?
Just Play's minimum investment of $705,250 is above the median minimum investment of $202,548 across the 260 fitness franchises in the SelectFranchiseList database. 26 of the other 259 brands in this industry start at a higher investment. Its franchise fee starting at $45,000 compares with an industry median of $42,500.
By minimum investment, Just Play belongs with franchises over $500,000.
What should you verify in the Just Play FDD?
Verify six parts of the Just Play Franchise Disclosure Document before you sign, because figures change with every annual FDD:
- Item 5 and Item 6: the current franchise fee, royalty, marketing fund and technology fees.
- Item 7: the full investment range by expense line, including working capital.
- Item 19: whether Just Play discloses financial performance data, and which units it covers.
- Item 20: openings, closures and transfers, plus contacts for current and former franchisees.
- Item 21: the franchisor's audited financial statements.
- Item 12: whether your territory is protected.
The full list of Items is in the FDD guide. You must receive the FDD at least 14 calendar days before you sign a binding agreement or pay any money.
Which franchises are similar to Just Play?
These fitness franchises have the closest minimum investment to Just Play:
| Franchise | Franchise fee | Total investment |
|---|---|---|
| Structural Elements | $55,000 | $693,450 to $1,448,815 |
| The Warrior Factory | $50,000 | $685,500 to $1,058,700 |
| Pinseekers | $50,000 | $733,750 to $1,457,750 |
| Shoot 360 | $60,000 | $658,500 to $2,143,000 |
| Fitness 19 | $15,000 | $650,190 to $1,742,100 |
See every brand in fitness franchises.
Frequently asked questions
How much does a Just Play franchise cost?
The total initial investment for a Just Play franchise ranges from $705,250 to $970,500, including a franchise fee of $45,000, according to franchise disclosure data compiled in October 2026. The exact amount depends on location, build-out and working capital, as shown in Item 7 of the FDD.
How much cash do you need to open a Just Play franchise?
Just Play lists a minimum of about $155,000 in liquid cash. Lenders usually finance part of the remaining investment, and the franchisor confirms its capital requirements during qualification.
How many Just Play locations are there?
Just Play reported 2 US locations in the data compiled in October 2026. Item 20 of the FDD shows openings, closures and transfers for the last three years.
How long has Just Play been franchising?
Just Play started offering franchises in 2024 after the company was founded in 2015.
Figures are compiled from franchise disclosure data and public franchise listings as of October 2026 and may have changed. Just Play and its trademarks belong to their owner; SelectFranchiseList is not affiliated with or endorsed by Just Play. This page is not an offer to sell a franchise. Only the franchisor's current FDD is authoritative.