Heyday franchise: cost, fees and total investment
Short answer: The Heyday franchise fee is $60,000 and the total initial investment ranges from $966,010 to $1,230,590, with about $205,000 in liquid cash required, based on franchise disclosure data compiled in October 2026. Confirm current figures in Items 5 and 7 of the Heyday FDD.
What are the Heyday franchise fees and investment?
The Heyday franchise requires a franchise fee of $60,000 and a total initial investment of $966,010 to $1,230,590. The franchise fee is one line inside the total investment, which also covers location, equipment, opening inventory and working capital.
| Franchise fee (FDD Item 5) | $60,000 |
|---|---|
| Total initial investment (FDD Item 7) | $966,010 to $1,230,590 |
| Minimum liquid cash | $205,000 |
| US locations | 18 |
| Industry | Beauty & Personal Care |
| Headquarters | Wilmington, Delaware |
| Founded | 2014 |
| Franchising since | 2021 |
How does the Heyday investment compare with other beauty & personal care franchises?
Heyday's minimum investment of $966,010 is above the median minimum investment of $270,275 across the 175 beauty & personal care franchises in the SelectFranchiseList database. 3 of the other 174 brands in this industry start at a higher investment. Its franchise fee starting at $60,000 compares with an industry median of $42,500.
By minimum investment, Heyday belongs with franchises over $500,000.
What should you verify in the Heyday FDD?
Verify six parts of the Heyday Franchise Disclosure Document before you sign, because figures change with every annual FDD:
- Item 5 and Item 6: the current franchise fee, royalty, marketing fund and technology fees.
- Item 7: the full investment range by expense line, including working capital.
- Item 19: whether Heyday discloses financial performance data, and which units it covers.
- Item 20: openings, closures and transfers, plus contacts for current and former franchisees.
- Item 21: the franchisor's audited financial statements.
- Item 12: whether your territory is protected.
The full list of Items is in the FDD guide. You must receive the FDD at least 14 calendar days before you sign a binding agreement or pay any money.
Which franchises are similar to Heyday?
These beauty & personal care franchises have the closest minimum investment to Heyday:
| Franchise | Franchise fee | Total investment |
|---|---|---|
| Paul Mitchell School | $75,000 | $1,020,200 to $1,433,000 |
| Glosshouz | $45,000 | $885,500 to $1,397,000 |
| Pause | $60,000 | $880,600 to $1,534,900 |
| Vio Med Spa | $50,000 | $794,261 to $1,231,677 |
| Restore Hyper Wellness + Cryotherapy | $44,500 | $777,174 to $1,289,925 |
See every brand in beauty & personal care franchises.
Frequently asked questions
How much does a Heyday franchise cost?
The total initial investment for a Heyday franchise ranges from $966,010 to $1,230,590, including a franchise fee of $60,000, according to franchise disclosure data compiled in October 2026. The exact amount depends on location, build-out and working capital, as shown in Item 7 of the FDD.
How much cash do you need to open a Heyday franchise?
Heyday lists a minimum of about $205,000 in liquid cash. Lenders usually finance part of the remaining investment, and the franchisor confirms its capital requirements during qualification.
How many Heyday locations are there?
Heyday reported 18 US locations in the data compiled in October 2026. Item 20 of the FDD shows openings, closures and transfers for the last three years.
How long has Heyday been franchising?
Heyday started offering franchises in 2021 after the company was founded in 2014.
Figures are compiled from franchise disclosure data and public franchise listings as of October 2026 and may have changed. Heyday and its trademarks belong to their owner; SelectFranchiseList is not affiliated with or endorsed by Heyday. This page is not an offer to sell a franchise. Only the franchisor's current FDD is authoritative.