HERTZ franchise: cost, fees and total investment
Short answer: The HERTZ franchise fee is $25,000 to $125,000 and the total initial investment ranges from $879,300 to $15,874,000, with about $925,000 in liquid cash required, based on franchise disclosure data compiled in October 2026. Confirm current figures in Items 5 and 7 of the HERTZ FDD.
What are the HERTZ franchise fees and investment?
The HERTZ franchise requires a franchise fee of $25,000 to $125,000 and a total initial investment of $879,300 to $15,874,000. The franchise fee is one line inside the total investment, which also covers location, equipment, opening inventory and working capital.
| Franchise fee (FDD Item 5) | $25,000 to $125,000 |
|---|---|
| Total initial investment (FDD Item 7) | $879,300 to $15,874,000 |
| Minimum liquid cash | $925,000 |
| US locations | 3,485 |
| Industry | Automotive (Rentals) |
| Headquarters | Estero, Florida |
| Founded | 1925 |
| Franchising since | 1925 |
How does the HERTZ investment compare with other automotive franchises?
HERTZ's minimum investment of $879,300 is above the median minimum investment of $235,400 across the 124 automotive franchises in the SelectFranchiseList database. 14 of the other 123 brands in this industry start at a higher investment. Its franchise fee starting at $25,000 compares with an industry median of $30,000.
By minimum investment, HERTZ belongs with franchises over $500,000.
What should you verify in the HERTZ FDD?
Verify six parts of the HERTZ Franchise Disclosure Document before you sign, because figures change with every annual FDD:
- Item 5 and Item 6: the current franchise fee, royalty, marketing fund and technology fees.
- Item 7: the full investment range by expense line, including working capital.
- Item 19: whether HERTZ discloses financial performance data, and which units it covers.
- Item 20: openings, closures and transfers, plus contacts for current and former franchisees.
- Item 21: the franchisor's audited financial statements.
- Item 12: whether your territory is protected.
The full list of Items is in the FDD guide. You must receive the FDD at least 14 calendar days before you sign a binding agreement or pay any money.
Which franchises are similar to HERTZ?
These automotive franchises have the closest minimum investment to HERTZ:
| Franchise | Franchise fee | Total investment |
|---|---|---|
| Dollar Rent A Car | $25,000 to $100,000 | $879,300 to $15,874,000 |
| Take 5 | $45,000 | $912,248 to $2,053,642 |
| Byrider | $60,000 | $947,000 to $1,577,500 |
| MAACO | $45,000 | $728,500 to $3,994,000 |
| RNR Tire Express | $45,000 | $711,561 to $1,712,275 |
See every brand in automotive franchises.
Frequently asked questions
How much does a HERTZ franchise cost?
The total initial investment for a HERTZ franchise ranges from $879,300 to $15,874,000, including a franchise fee of $25,000 to $125,000, according to franchise disclosure data compiled in October 2026. The exact amount depends on location, build-out and working capital, as shown in Item 7 of the FDD.
How much cash do you need to open a HERTZ franchise?
HERTZ lists a minimum of about $925,000 in liquid cash. Lenders usually finance part of the remaining investment, and the franchisor confirms its capital requirements during qualification.
How many HERTZ locations are there?
HERTZ reported 3,485 US locations in the data compiled in October 2026. Item 20 of the FDD shows openings, closures and transfers for the last three years.
How long has HERTZ been franchising?
HERTZ started offering franchises in 1925 after the company was founded in 1925.
Figures are compiled from franchise disclosure data and public franchise listings as of October 2026 and may have changed. HERTZ and its trademarks belong to their owner; SelectFranchiseList is not affiliated with or endorsed by HERTZ. This page is not an offer to sell a franchise. Only the franchisor's current FDD is authoritative.