Dirt Juicery franchise: cost, fees and total investment
Short answer: The Dirt Juicery franchise fee is $29,900 and the total initial investment ranges from $64,350 to $433,000, with about $30,000 in liquid cash required, based on franchise disclosure data compiled in October 2026. Confirm current figures in Items 5 and 7 of the Dirt Juicery FDD.
What are the Dirt Juicery franchise fees and investment?
The Dirt Juicery franchise requires a franchise fee of $29,900 and a total initial investment of $64,350 to $433,000. The franchise fee is one line inside the total investment, which also covers location, equipment, opening inventory and working capital.
| Franchise fee (FDD Item 5) | $29,900 |
|---|---|
| Total initial investment (FDD Item 7) | $64,350 to $433,000 |
| Minimum liquid cash | $30,000 |
| US locations | Not reported |
| Industry | Food & Restaurant (Smoothie) |
| Headquarters | Green Bay, Wisconsin |
| Founded | 2018 |
| Franchising since | 2025 |
How does the Dirt Juicery investment compare with other food & restaurant franchises?
Dirt Juicery's minimum investment of $64,350 is at or below the median minimum investment of $297,082 across the 1213 food & restaurant franchises in the SelectFranchiseList database. 1140 of the other 1211 brands in this industry start at a higher investment. Its franchise fee starting at $29,900 compares with an industry median of $35,000.
What should you verify in the Dirt Juicery FDD?
Verify six parts of the Dirt Juicery Franchise Disclosure Document before you sign, because figures change with every annual FDD:
- Item 5 and Item 6: the current franchise fee, royalty, marketing fund and technology fees.
- Item 7: the full investment range by expense line, including working capital.
- Item 19: whether Dirt Juicery discloses financial performance data, and which units it covers.
- Item 20: openings, closures and transfers, plus contacts for current and former franchisees.
- Item 21: the franchisor's audited financial statements.
- Item 12: whether your territory is protected.
The full list of Items is in the FDD guide. You must receive the FDD at least 14 calendar days before you sign a binding agreement or pay any money.
Which franchises are similar to Dirt Juicery?
These food & restaurant franchises have the closest minimum investment to Dirt Juicery:
| Franchise | Franchise fee | Total investment |
|---|---|---|
| Southern Maid Donuts | $5,000 | $64,500 to $234,500 |
| Sushi Avenue | $1,000 to $20,000 | $64,799 to $12,438,497 |
| Woops! | $40,000 to $45,000 | $64,875 to $400,675 |
| Vino 100 | $0 to $30,000 | $65,000 to $430,825 |
| Orion Food Systems | $0 | $63,097 to $173,097 |
See every brand in food & restaurant franchises.
Frequently asked questions
How much does a Dirt Juicery franchise cost?
The total initial investment for a Dirt Juicery franchise ranges from $64,350 to $433,000, including a franchise fee of $29,900, according to franchise disclosure data compiled in October 2026. The exact amount depends on location, build-out and working capital, as shown in Item 7 of the FDD.
How much cash do you need to open a Dirt Juicery franchise?
Dirt Juicery lists a minimum of about $30,000 in liquid cash. Lenders usually finance part of the remaining investment, and the franchisor confirms its capital requirements during qualification.
How many Dirt Juicery locations are there?
A current US unit count for Dirt Juicery is not reported in our data. Item 20 of the FDD lists the number of franchised and company-owned outlets.
How long has Dirt Juicery been franchising?
Dirt Juicery started offering franchises in 2025 after the company was founded in 2018.
Figures are compiled from franchise disclosure data and public franchise listings as of October 2026 and may have changed. Dirt Juicery and its trademarks belong to their owner; SelectFranchiseList is not affiliated with or endorsed by Dirt Juicery. This page is not an offer to sell a franchise. Only the franchisor's current FDD is authoritative.