DEFY franchise: cost, fees and total investment
Short answer: The DEFY franchise fee is $60,000 and the total initial investment ranges from $2,650,700 to $4,207,600, with about $610,000 in liquid cash required, based on franchise disclosure data compiled in October 2026. Confirm current figures in Items 5 and 7 of the DEFY FDD.
What are the DEFY franchise fees and investment?
The DEFY franchise requires a franchise fee of $60,000 and a total initial investment of $2,650,700 to $4,207,600. The franchise fee is one line inside the total investment, which also covers location, equipment, opening inventory and working capital.
| Franchise fee (FDD Item 5) | $60,000 |
|---|---|
| Total initial investment (FDD Item 7) | $2,650,700 to $4,207,600 |
| Minimum liquid cash | $610,000 |
| US locations | 61 |
| Industry | Other Franchise Businesses |
| Headquarters | Provo, Utah |
| Founded | 2017 |
| Franchising since | 2018 |
How does the DEFY investment compare with other other franchise businesses franchises?
DEFY's minimum investment of $2,650,700 is above the median minimum investment of $119,000 across the 198 other franchise businesses franchises in the SelectFranchiseList database. 8 of the other 197 brands in this industry start at a higher investment. Its franchise fee starting at $60,000 compares with an industry median of $39,500.
By minimum investment, DEFY belongs with franchises over $500,000.
What should you verify in the DEFY FDD?
Verify six parts of the DEFY Franchise Disclosure Document before you sign, because figures change with every annual FDD:
- Item 5 and Item 6: the current franchise fee, royalty, marketing fund and technology fees.
- Item 7: the full investment range by expense line, including working capital.
- Item 19: whether DEFY discloses financial performance data, and which units it covers.
- Item 20: openings, closures and transfers, plus contacts for current and former franchisees.
- Item 21: the franchisor's audited financial statements.
- Item 12: whether your territory is protected.
The full list of Items is in the FDD guide. You must receive the FDD at least 14 calendar days before you sign a binding agreement or pay any money.
Which franchises are similar to DEFY?
These other franchise businesses franchises have the closest minimum investment to DEFY:
| Franchise | Franchise fee | Total investment |
|---|---|---|
| 810 Bowling | $50,000 | $2,941,500 to $4,967,000 |
| Travelcenters Of America Express | $80,000 to $130,000 | $3,179,200 to $7,528,700 |
| Fireline Shooting & Training | $35,000 | $2,006,400 to $4,423,200 |
| Midwest Shooting Center | $40,000 | $1,828,650 to $3,556,600 |
| Heavyweight Waste | $49,500 | $1,728,500 to $4,380,000 |
See every brand in other franchise businesses franchises.
Frequently asked questions
How much does a DEFY franchise cost?
The total initial investment for a DEFY franchise ranges from $2,650,700 to $4,207,600, including a franchise fee of $60,000, according to franchise disclosure data compiled in October 2026. The exact amount depends on location, build-out and working capital, as shown in Item 7 of the FDD.
How much cash do you need to open a DEFY franchise?
DEFY lists a minimum of about $610,000 in liquid cash. Lenders usually finance part of the remaining investment, and the franchisor confirms its capital requirements during qualification.
How many DEFY locations are there?
DEFY reported 61 US locations in the data compiled in October 2026. Item 20 of the FDD shows openings, closures and transfers for the last three years.
How long has DEFY been franchising?
DEFY started offering franchises in 2018 after the company was founded in 2017.
Figures are compiled from franchise disclosure data and public franchise listings as of October 2026 and may have changed. DEFY and its trademarks belong to their owner; SelectFranchiseList is not affiliated with or endorsed by DEFY. This page is not an offer to sell a franchise. Only the franchisor's current FDD is authoritative.